Generative Imagery & Creative AI
AIVisuals
Generative and AI-assisted creative work exploring new visual possibilities.
Property Finder: Mall of the Emirates DOOH Takeover
This project illustrates a comprehensive digital out-of-home (DOOH) strategy for the "ValueFinder" tool at the Mall of the Emirates. Utilizing AI-powered visualization and mockup tools, I created a series of environmental simulations that showcase the brand’s dominance across multiple high-traffic touchpoints, from the Metro Link to fine dining areas. The work highlights my ability to adapt a complex, bilingual UI across a wide array of screen formats, including ultra-wide travelator banners and vertical digital pillars, while maintaining a unified brand narrative. This campaign emphasizes contextual marketing, using strategic QR codes to drive seamless app transitions for a high-intent retail audience.
Emirates x Property Finder
This high-concept brand collaboration leverages Generative AI and 3D compositing to celebrate the journey of arriving in the UAE. I developed a cinematic aerial sequence simulating an Emirates landing over the Palm Jumeirah, where the sky is filled with thousands of AI-rendered Property Finder balloons. This project showcases my ability to create surrealist, wide-scale visual narratives using AI-driven video synthesis and precise motion tracking. By aligning the "Fly Better" experience with the search for a dream home, the campaign delivers a powerful message of market authority and local belonging through a stunning, high-definition digital lens.
Property Finder: Large-Scale AI Environments & Digital OOH
This project highlights the intersection of Generative AI and high-resolution digital out-of-home (OOH) advertising. Designed for massive displays at Al Maktoum International Airport (DWC), I utilized AI environmental synthesis and upscaling techniques to create hyper-realistic, ultra-wide panoramas of the UAE’s iconic skyline and luxury landscapes. By blending generative outpainting with subtle motion design, I transformed static aspirational concepts into immersive, high-definition digital experiences. This work showcases a mastery of AI workflows capable of delivering crisp, cinematic content for non-standard, large-format architectural displays.
Petsphilia: AI-First E-commerce
In this campaign, I leveraged advanced Generative AI to create a series of high-impact social media ads for Petsphilia. By integrating AI-generated characters and cinematic environments, I visualized the magic of personalizing pet merchandise, from initial photo upload to final product delivery. The campaign uses a mix of nostalgic storytelling (a Santa-themed workshop) and modern lifestyle aesthetics, all created through AI image-to-video workflows and generative design. This approach not only elevated the brand’s visual identity but also demonstrated the power of AI in creating high-converting, personalized content at scale.
The AI-Powered "Tiny Tenant" Viral Campaign
This groundbreaking campaign pushes the boundaries of real estate marketing through the use of advanced generative AI and video synthesis. At its center is "The Tiny Tenant", a hyper-realistic AI-animated spokesperson who hosts podcasts, DJs major events, and settles viral debates. By leveraging AI lipsyncing, facial performance capture, and generative background design, I created a seamless, "social-first" narrative that humanizes the Property Finder brand. This project demonstrates my ability to integrate cutting-edge AI workflows with high-level creative strategy to drive unprecedented engagement and brand recall in a competitive market.
How it started / How it's going
This campaign utilizes a "How it started / How it's going" narrative framework to bridge the gap between digital search queries and real-world family moments. By employing a dynamic split-screen aesthetic and seamless AI-assisted transitions, the series highlights Property Finder's precision in matching users with specific lifestyle features, from expansive backyards to high-volume architectural spaces. The result is a high-energy, emotionally resonant campaign that positions Property Finder as the starting point for every homeowner's next chapter in the UAE.
The "SuperAgent" Personalization Campaign
This campaign leverages advanced AI-driven motion design and seamless visual transitions to spotlight Property Finder’s elite SuperAgents. By utilizing the brand’s iconic logo as a portal between agents and their diverse clientele, the videos illustrate a fluid, frictionless property journey. The project demonstrates a sophisticated use of generative AI and creative editing tools to scale personalized content, maintaining high-end production values while reinforcing the core brand promise of "Super Service" and "Super Responsiveness" across the UAE market.